Vehicle branding in Dubai is a common practice where individuals and businesses utilize their vehicles as moving billboards to promote their products, and services, or simply convey a message. The Dubai RTA (Roads and Transport Authority) oversees various aspects of vehicle branding to ensure safety, aesthetics, and compliance with regulations.
To obtain a permit to brand a vehicle in Dubai, you must:
- Be a registered business in Dubai
- Have a valid trade license
- Submit an application to the RTA
- Provide the following information:
- The type of vehicle you want to brand
- The size and placement of the branding
- The content of the branding
- The duration of the branding
The RTA will review your application and approve it if it meets all the requirements. The permit will be valid for the specified duration.
There are a number of restrictions on vehicle branding in Dubai. The branding:
- Must not cover more than 50% of the total surface area of the vehicle’s exterior
- Must not be placed on the vehicle windscreen
- Must not include any offensive or discriminatory content
- Must be in Arabic and English
If you violate the RTA’s regulations on vehicle branding, you could be fined up to 5,000 AED.
Here are some of the things that are not allowed on vehicle branding in Dubai:
- Smoking symbols
- Flags of countries
- Religious slogans or symbols
- Images that violate public morality
- Other languages (excluding Arabic and English)
- 3D images
- Images on the front upper part of the vehicle
- Images of real people
If you are considering branding your vehicle in Dubai, it is important to carefully read the RTA’s regulations to ensure that your branding complies with all the requirements. You should also hire a professional to design and apply the branding to ensure that it is done correctly.
Here are some of the benefits of vehicle branding in Dubai:
- It can help to increase brand awareness
- It can help generate leads and sales
- It can help to improve customer loyalty
- It can help to create a positive image for your business
If you are looking for a cost-effective way to promote your business in Dubai, vehicle branding can be a good option. However, it is important to make sure that you comply with all the RTA regulations before branding your vehicle.
